James Supply is NOW EquipAlliance

We Build, Manage, and Scale Your Go-To-Market with Hospitality Equipment Resellers.

Supporting all avenues of successful Hospitality Equipment Reseller relationships, or just a few, that is up to you...
learn more
We give Commercial Equipment Manufacturers an inside lane to revenue in the Hospitality Equipment Supply Chain.
 

+

Hotels in the U.S.

M+

Hotel Rooms in U.S.

$ +B

Hospitality Equipment Spend

%+

Equipment Purchased Through Resellers & Distributors
about EquipAlliance

We don't just serve the industry, we are a vendor.

Many times it rests on Manufactures to have their own relationships with National Resellers in Hospitality Equipment. We are the "Industry Hack" if you will. We don't stop at representing our manufacturers we re-invest in our Managed Brand Partners.
  • Product awarness that swims above the competitive noise.
  • Process strategies that help create manageable Reseller relationships.
  • Hospitality Equipment tailored product value propositions.
  • Vendor of Record with National Hosptitality Reseller, Guest Supply.
  • Fully Managed Hospitality Marketing, Sales, and Operations Programs.
Talk to our team
%

Who we do it for?

Over 80% of Hospitality Equipment is purchased via specialized Resellers and Distributors, also known as the Hospitality Equipment Channel. Majority of that business flows through the largest Resellers with National reach, for example, Guest Supply.

We support Manufacturers, Brands, and Organizations ready to launch or scale their presence within this National Hospitality Equipment Market.

 

Find out more
Discover New Hospitality Solutions

Meet Our Managed Brand Partner

Since 1973, Wexford Labs has been committed to engineering sophisticated antimicrobial solutions that deliver confident protection against pathogens—while also helping to protect cleaning teams, the users of facilities and the environment
Learn About Their Products
How we make an impact

Our Commercial Reseller Expertise

Reseller Strategy

Get ready to realistically evaluate your team's approach in Hospitality Equipment. Lets build tactics that align your organization goals with attainable outcomes on a National level.

Sales Enablement

What is the best way to get a 100+ Sales Consultants in your corner? Give them access to the right resources, skills and closing tools, fast.

Partner Marketing

National Resellers have access to the widest and deepest book of business. Who better to start a go-to-market alliance with?

Industry Awareness

Success in Hospitality Equipment means being where the decision making eyes are. It is not enough to just "show up to the game".

Partner Operations

National Resellers worry about how you do business just as much as what you are in the business of. It can also be the difference maker in a profitable relationship.

Successful Product Lifecycles

Some products are built for Hospitality, some work great in it. Either way, looking forward allows you to start from the best position possible. Build future-ready product solutions.

Procurement Support

Build a stable Supplier Network as National Reseller and put in place the expectations that rise all ships.

Supply Chain Management

We highlight your most intimate Supply Chain pain points, then design processes that minimize risk and insulate profits.
Ask our Team more
Get support where you need it when you need it

Partner Consulting Services

Lay down the roadmap to effective Reseller outcomes.

Large scale opportunities in Hospitality Equipment do not come easily. Starting relationships with National Resellers can be elusive , if you can find them...and costly without a plan.

Our team is familiar with the growth tools and processes to building outcomes according to your goals in Hospitality Equipment.

We are ready to help you:
  • Evaluate the Current State of your Partner Ecosystem.
  • Understand how to drive the desired change behavior with Partners.
  • Develop the building blocks for repeatable Partner success.
  • Find the path to recruiting well aligned Reseller Partners.

Give your Sales Leaders the tools that make Reseller relationships stand-out..

Knowing your goals and navigating an effective path towards them benefits from an experienced guide. Large Resellers tend to have their own "language"...taking a long time to decipher changes your odds.

Get support:
  • Aligning your strategy to Partner requested objectives and pain points.
  • Identifying the Sales & Marketing Resources your team should tackle first.
  • Setting in place "rules of engagement" for your National Account Managers.
  • Guiding Leadership toward field decisions that translate for everyone.

Let's see how your competitive advantages insulate you in the market.

The list of strong Brands in your Product Category tends to be a bit different than your other Industry Verticals.

The relationships here have been around for 50+ years many times, and the benefits can be hard to nail down. Even harder can be understanding where your Brand should be seen.

Understand your:
  • Market and Product Position.
  • Peer Partner Support Culture.
  • Target audience information resources.
  • Field level Partner Sales Org. perception.
  • Key Account and Opportunity Management.
  • Industry Event Brand Awareness and Communication.
  • Partner Specific Event Strategy and Support.
  • Partner Sales Team Solution Sales Guidance.
  • Joint Customer Facing Networking Cadences.
  • RFP and RFQ Evaluation and Risk Analysis

Tab Content

This is a basic text element.

Tab Content

This is a basic text element.
Talk to our Team
Focus on building sales, not sales teams.

Why Work with National Resellers?

+

National Hotel and Restaurant Equipment Resellers

$ B+

Average Annual Revenue

+

Average # of Sales Reps

%+

Supply Contracts Distributed
Integrate your brand into Hospitality Equipment

Managed Partner Services

Let us handle the Partner Outcomes so you can focus on the best Product and Customer Experience.

Partner Management

Success and growth with National Resellers can be challenging, and even harder to maintain. We can make sure you have the best foot forward every time with right Sales, Marketing, and Operations support.

ResellerBridge

Representation in Commercial Equipment has been primarily a Sales Resource for your existing supply lanes. Our Managed Brand Partners have the ability to use our Vendor Status with Guest Supply. This allows us to cut the line and lighten the Onboarding process.
Get to know our team
faqs

Frequently Asked Questions

We are always ready to answer any questions on your mind. Below might cover a few that usually come up first for everyone!

Not quite, although we do have a role in facilitating Sales!

Our focus pushes a bit further on enabling Reseller Sales Organizations with hundreds of Sales Consultants to do the heavy lifting, National Equipment Resellers.  We elevate Brand and Product Demand through our Partner, Social, Industry Marketing capabilities. Further, our position in the Supply Chain as a Vendor to National Resellers allows our team to offer Distributor Order Management and Catalog inclusion. Our services touch all aspects of you Go-to-Market with National Commercial Equipment Resellers.

Because of this we have a thorough Brand Interview process when it comes to our Managed Brand Partner relationships. Our type of brand accountability excludes our relationships to one Managed Brand per Product Category.

Think of us as your Hospitality "Division-in-a-Box", imagine you had a team dedicated to your presence in Hospitality or Foodservice. We are capable of lifting all aspects of a targeted Go-to-Market that builds awareness with Hotels, Resorts, and Restaurants alike.

  • Looking to train Reseller Sales Teams? We can do that!
  • You want to get the most out of a Marketing Campaign with one of your National Resellers? We can help there!
  • Need a hand making sure you are reaching out to the right decision makers? Let's talk about it!
  • Maybe you have a National Program Opportunity that must be supplied through a National Reseller? That is something we can handle!
  • ...Or we can take the wheel and fully execute your Hospitality Equipment Reseller Go-to-Market!

Nope, we have a few options to work with our capabilities al a carte!

Reach out to our team and we can talk about how to best deliver your desired outcomes.

Connect with our Team

Start your Commercial Equipment Reseller Journey.

We are ready to to help you Build, Manage, and Scale your Commercial Equipment ROI.